Do yourself a favor and find 22 minutes and 23 seconds to watch this video. I know, that's a lot of internet time. So watch 3 minutes, and tell me if you don't end up watching the whole thing. Feel free to skip the first 33 seconds which is a commercial.
P.S. I was very fortunate to have had dinner with Aziz Abu Sarah and Kobi Skonick last year in Evanston and have no shame at gratiuitously dropping their names.